Why will JioCinema live-stream the FIFA World Cup 2022 games for free? By March 2022, the total OTT market was at Rs 17,000 crore (Rs 170 billion) in revenues (pay plus advertising) and 122......
For years it has been evident that fibre and DTH would give tough competition to cable in India where regulatory overload has mutilated an already warped industry structure. OTT added fuel to the......
Its trajectory in telecom is well known but now it is pushing for a similar leap into the ranks of the top players in its other businesses: media and entertainment, e-commerce, a series of online......
The world awaits a creative breakthrough for mobile phone ads, says Ajit Balakrishnan. Illustration: Dominic Xavier/Rediff.com. Advertising in its many forms has long had an uneasy relationship......
The first phase of online video's growth is over. Netflix, Amazon, Hotstar, Voot, YouTube are all developing a new content ecosystem, finds Vanita Kohli-Khandekar. Netflix's global content......
From convincing film-makers to do shows for online, to having a slate with some of the best films and shows, Amazon Prime Video has come a long way since it came to India four years ago.Vanita......
Netflix, Amazon Prime gain market share at the cost of Indian platforms Hotstar, VOOT, Jio Cinema.Yuvraj Malik reports.Illustration: Dominic Xavier/Rediff.com Just like the smartphone segment, the......
As Sunny Leone's film Mastizaade hit screens amidst a wave of unprecedented social media support for her, Ritika Bhatia finds out what India thinks of the actor. 'Oh my god, oh my god, I think I'm......