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How Business Intelligence and Analytics Help Enhance Customer Experience
Rediff.com  | 
In today’s competitive business environment, credible, comprehensive and actionable business insights are crucial to aid in enterprise decision making and optimize business processes for increased profitability. A complete view of customers, prospects and partners is essential for strategic and tactical decisions. Organizations cannot continue to use the one size-fits-all approach to satisfy their clients and remain competitive. Intuition also cannot be the source of building consistent and relevant customer experience.


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