While Google’s text advertisements that pepper the search pages are quite popular, its display ads have a huge scope of expansion. One of the reason display ads have not achieved their full potential is that it is rather difficult to create beautiful display advertisements that look good on all the different Internet-enabled devices. As the importance of mobile devices increases over time in search and online advertisements, Google is doing all it can to enable its customers to create mobile-friendly display ads.
The search giant has launched a new display ad solution named Ready Creative that makes it easy to create and display ads. So, what can you do using these tools? You can create HTML5 compatible, IAD standard display ads in short time.
It comes ready with two tools: Ready Image Ads and Ready Ad Gallery.
Ready Image Gallery
The Ready Image Gallery is for the advertiser that wants to create more interactive ads. This tool walks the advertisers through the creation of interactive and videos. You can also choose formats and templates to build ads quickly. And lots more.
Ready Image Ads
Using this tool, you can automate the ad creation process. All you need to do is enter the URL you are advertising. Ready Image Ads will automatically pull images from your website and create a number of HTML5-compatible ads. The best part is that it ensures that the ads match with the color pallet of your website, and it create a number of ads. You can change the color, add/remove images, modify the layout and make other changes in the ads.
What it means for digital marketers and businesses?
The availability of these tools will make it very easy for digital marketers or businessmen to create display ads. This move will popularize display ads further, and will naturally bring greater revenue to Google and also help more companies benefit from display ads and Adsense. So, if you have been running PPC campaign on the search results, but have avoided display ads fearing the time and effort ad creation may require, now you can use try out these tools and display advertising.
Rajveer Singh Rathore is a technical fanatical and a Particular Author working with SEO First Page. I love to spend some time studying about the most latest digital marketing trends news. SEO First provides Social media marketing Services India that helps companies to improve traffic and business leads.