One of the most difficult things to do after you’ve invented a product is actually selling it. There are several options such as local fairs and craft shows or on some internet auction site. You may have even created a website dedicated to promoting and selling the next big thing to hit the market. Unfortunately for most people, selling and making a big splash in the consumer world is a long and painful road to nowhere.
So the next best thing is to follow the marketing strategies of the infomercial. There are reasons why this form of advertisement is popular and products sell in high numbers. If you are ready to restart your marketing campaign like Carol Wright Store, then put some infomercial into your website.
Know Your Product
I know that you know all about your product. But do you really “know” your product. What I mean is do you know what other similar products are already on the market that compete with yours? If not, then you need to do some homework and find out what’s out on the market. Just because you’ve reinvented the mouse trap doesn’t mean that someone else hasn’t come up with a new idea as well.
Getting and idea of what’s already on the market can allow you to compare your features and benefits. That way you can take advantage of those features that will make your product stand above the rest. Then by being able to compare other products to yours, you can tell people just why your product is better than those others. Better yet show them.
Show Your Product
Most people are visual shoppers. This basically means that telling about a product is a good thing, but showing the benefits and how it works is the key to selling. Using any sort of video equipment, why not video your product in action and post it on your website.
Showing the product in action and actually letting the potential buyer see the benefits of it is a great selling feature used in infomercials. The host or pitchman does tell all about the cool and exciting things a product, like a potato peeler, can do. The infomercial goes that extra step by demonstration.
Offer A Great Deal
Watch any infomercial and at some point you’ll hear “but wait…” or “there’s more…” somewhere in the ad. The use of bonus items as an incentive to buying a product taps into a person’s need and desire to get a great deal. Low prices are the first step, especially if the price is under $10. But to sweeten the deal and make it more attractive, offer a bonus item.
Situations and circumstances are different for each people. It may not be cost effective to give a buy one get one free in your case, but be creative and look at the other offers that infomercials give away. You could give free shipping or offer another item to compliment yours. For example, if you are selling some sort of special pan or skillet, maybe give some sort of utensil as a special gift.
Many times creating an urgency of the deal is a good way of getting a person to buy right away. One thing about human nature is that no one wants to lose out on a deal or item. So use a counter showing how many are left, or limit the time that a special deal is available. People will respond in a positive way when you do.
Your website is a great way of getting people to visit and purchase. By marketing it on websites like Facebook, Amazon or Google, you certainly can get visitors to check out your product. Once you have the traffic, then seal the deal.